Advertise with the Badger Herald

Founded in 1969, The Badger Herald is a college media platform built by students

as an alternative voice for students at the University of Wisconsin-Madison.

We can connect your brand to the campus market.

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About Us

Established in 1969, The Badger Herald is one of the first independent and student run newspapers in America. Since its establishment, it has been awarded one of the top five independent newspapers in the country along with countless other awards.

Due to the physical lack of students on campus, we have decided to suspend our print issue for the rest of the semester and until in-person classes resume. In its place, we are publishing two newsletters a week to send the latest articles straight to email inboxes.

Our online news expands much further. The Badger Herald operates on a 24/7 online news model to ensure we report on events the moment they happen via our website and social media outlets. The Badger Herald is UW Madison’s only 24/7 news source.

Our staff

Adam Fearing
Ad Director
 Email · 608-257-4712 x3

Philomena Lindquist
Ad Director
 Email · 608-257-4712 x3

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BY THE NUMBERS

Quick Facts

Market

  • 31,185 Undergraduates
  • 9,047 Graduate students
  • 35,417 Faculty, Staff & Other

Reach

  • 40,000+ Weekly Email Recipients
  • 250,000+ Page views per month
  • 36,000+ Site visitors returning more than 10 times per month.

TWO STUDENT DAILIES

Us vs. Them

UW-Madison is a unique campus with a strong culture of student journalism boasting two separate newspapers. This is how we stack up against the competition.

With nearly twice the Facebook likes and Twitter followers as The Daily Cardinal, we drive more traffic to our website and reach thousands more students.

Digital Advertising

Advertising on badgerherald.com is an economical and powerful way to reach the thousands of students who visit our site on a daily basis.

How it works:

Online ads are sold in quantities of 1,000 impressions spread out between a start and end date chosen by you. The number of purchased impressions determines how often the ad is displayed.

Rates:

Leaderboard $17/1k
Sidekick $15/1k
Billboard $20/1k
Roadblock Ad $35/1k
Drop down ad, captures entire screen (not pitcured)
Animated add 15%
Run .swf, .gif or video creative (no sound).

Social Media Ads:

We post an ad from one of our official Badger Herald accounts

Promotional Tweet $30 + promo
Spend up to $50 to promote your tweet.
Facebook Post $50
Instagram Post $50

Email Newsletter Advertising

We publish on email newsletters on Tuesdays and Fridays to all 40,000+ UW Students. The newsletters feature the most important articles of the week, and they attract high open and click rates, giving your ad a better chance of engagement.

Advertising in our email newsletter is a great way to get your message to students through a brand they trust. For an example of what your ads could look like in a Badger Herald Newsletter, see this example issue.

Rates and Options

Banner Ad: $400
Sidekick Ad: $300

Ready to Advertise?

Our staff is ready to help you craft the perfect campaign.

Email: [email protected]

Tel: 608-257-4712 x3